HOW PERFORMANCE MARKETING SOFTWARE IMPROVES FIRST PARTY DATA UTILIZATION

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

The Role of Push Notifications in Mobile Performance Advertising And MarketingAs a strictly permission-based medium, push messages are extremely effective and have to be customized to specific user groups. Personalization is the crucial to reliable push advertising and marketing and can drastically improve reaction rates, particularly during onboar